Digitales Marketing für Dummies / Ryan Deiss und Russ Henneberry
8. März
Als Unternehmen kommt man kaum noch um digitales Marketing herum. Jedoch fehlt es vielen Marketingabteilungen an Know-how. Da kommen neue Herausforderungen auf die Kollegen zu: Auf welchen Social-Media-Plattformen sollte mein Unternehmen aktiv sein? Wie komme ich an Fans, Follower und Likes? Wie gestalte ich die Webseite und generiere Traffic?
"Digitales Marketing für Dummies" beantwortet all diese Fragen. Außerdem stellen die Autoren verschiedene Analysetools vor, mit denen man seine Werbekampagnen prüfen und optimieren kann. So gerüstet, präsentieren Sie Ihr Unternehmen schon bald optimal im Web.
In der Mediathek 658.84 DEI
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Fernweh und Reiselust - Streifzüge durch die Tourismuspsychologie / Hans-Peter Herrmann, Pauline Wetzel
7. Februar
Dieses Sachbuch befasst sich auf unterhaltsame Weise mit der psychologischen Seite des Reisens. Wie der Buchtitel bereits erahnen lässt, erfährt der Leser in 40 kurzen Kapiteln wesentliche Entscheidungs- und Handlungsweisen. Diese werden dem Leser eindrücklich und unterhaltsam mittels psychologischer Erklärungen nahegebracht.
Das Sachbuch umspannt einen weiten Themenbogen: von der Werbebegegnung und Entstehung von Reisewünschen über Reiseentscheidungsprobleme bis hin zum Phänomen Urlaubsstress. Auch allseits interessante Themen wie Zeiterleben, Flugangst, Jetlag, Reiseverhalten oder Urlaubsglück fehlen nicht bei den Streifzügen durch die Tourismuspsychologie.
Das Sachbuch richtet sich an alle Leser, die sich für die psychologischen Sachverhalte entlang der gesamten Reisekette interessieren und mehr über ihr eigenes Reiseverhalten erfahren möchten. Es soll dem interessierten Leser helfen, seine eigenen Reiseentscheidungen besser zu verstehen und Urlaubserfahrungen sinnhafter reflektieren zu können. Die Beschreibungen sind mit zahlreichen aktuellen Fakten und Hintergrundinformationen versehen und vermitteln hierdurch auch prägnanten Einblick in das touristische System. Umrahmt werden die Texte durch thematisch passende Zeichnungen von Pauline Wetzel.
In der Mediathek 338.482:159.9 HER
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Verlängerte Öffnungszeiten donnerstags bis 18 Uhr
8. Januar
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Neuigkeiten
8. Januar
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In a tale replete with scandal and opulence, Luke Barr, author of the New York Times bestselling Provence, 1970, transports readers to turn-of-the-century London and Paris to discover how celebrated hotelier César Ritz and famed chef Auguste Escoffier joined forces at the Savoy Hotel to spawn the modern luxury hotel and restaurant, where women and American Jews mingled with British high society, signaling a new social order and the rise of the middle class.
In early August 1889, César Ritz, a Swiss hotelier highly regarded for his exquisite taste, found himself at the Savoy Hotel in London. He had come at the request of Richard D’Oyly Carte, the financier of Gilbert & Sullivan’s comic operas, who had modernized theater and was now looking to create the world’s best hotel. D’Oyly Carte soon seduced Ritz to move to London with his team, which included Auguste Escoffier, the chef de cuisine known for his elevated, original dishes. The result was a hotel and restaurant like no one had ever experienced, run in often mysterious and always extravagant ways–which created quite a scandal once exposed.
Barr deftly re-creates the thrilling Belle Epoque era just before World War I, when British aristocracy was at its peak, women began dining out unaccompanied by men, and American nouveaux riches and gauche industrialists convened in London to show off their wealth. In their collaboration at the still celebrated Savoy Hotel, where they welcomed loyal and sometimes salacious clients, such as Oscar Wilde and Sarah Bernhardt, Escoffier created the modern kitchen brigade and codified French cuisine for the ages in his seminal Le Guide culinaire, which remains in print today, and Ritz, whose name continues to grace the finest hotels across the world, created the world’s first luxury hotel. The pair also ruffled more than a few feathers in the process. Fine dining would never be the same–or more intriguing
In der Mediathek 640.4 BAR
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The New Psychology of Selling The sales profession is in the midst of a perfect storm. Buyers have more power more information, more at stake, and more control over the sales process than any time in history. Technology is bringing disruptive change at an ever-increasing pace, creating fear and uncertainty that leaves buyers clinging to the status quo. Deteriorating attention spans have made it difficult to get buyers to sit still long enough to challenge, teach, help, give insight, or sell value. And a relentless onslaught of me-too competitors have made differentiating on the attributes of products, services, or even price more difficult than ever. Legions of salespeople and their leaders are coming face to face with a cold hard truth: what once gave salespeople a competitive edge controlling the sales process, command of product knowledge, an arsenal of technology, and a great pitch are no longer guarantees of success. Yet this is where the vast majority of the roughly $20 billion spent each year on sales training goes. It s no wonder many companies are seeing 50 percent or more of their salespeople miss quota.
In der Mediathek 658.84 BLO
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Curated decay : heritage beyond saving / Caitlin DeSilvey
23. Oktober 2018
Transporting readers from derelict homesteads to imperiled harbors, postindustrial ruins to Cold War test sites, Curated Decay presents an unparalleled provocation to conventional thinking on the conservation of cultural heritage. Caitlin DeSilvey proposes rethinking the care of certain vulnerable sites in terms of ecology and entropy, and explains how we must adopt an ethical stance that allows us to collaborate with--rather than defend against--natural processes.
Curated Decay chronicles DeSilvey's travels to places where experiments in curated ruination and creative collapse are under way, or under consideration. It uses case studies from the United States, Europe, and elsewhere to explore how objects and structures produce meaning not only in their preservation and persistence, but also in their decay and disintegration. Through accessible and engaging discussion of specific places and their stories, it traces how cultural memory is generated in encounters with ephemeral artifacts and architectures.
An interdisciplinary reframing of the concept of the ruin that combines historical and philosophical depth with attentive storytelling, Curated Decay represents the first attempt to apply new theories of materiality and ecology to the concerns of critical heritage studies.
In der Mediathek 351.853 DES
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The upside of stress / Kelly McGonigal
9. Oktober 2018
The author of The Willpower Instinct delivers a controversial and groundbreaking new book that overturns long-held beliefs about stress.
More than forty-four percent of Americans admit to losing sleep over stress. And while most of us do everything we can to reduce it, Stanford psychologist and bestselling author Kelly McGonigal, Ph.D., delivers a startling message: Stress isn’t bad. In The Upside of Stress, McGonigal highlights new research indicating that stress can, in fact, make us stronger, smarter, and happier—if we learn how to embrace it.
The Upside of Stress is the first book to bring together cutting-edge discoveries on the correlation between resilience—the human capacity for stress-related growth—and mind-set, the power of beliefs to shape reality. As she did in The Willpower Instinct, McGonigal combines science, stories, and exercises into an engaging and practical book that is both entertaining and life-changing, showing you:
- how to cultivate a mind-set to embrace stress
- how stress can provide focus and energy
- how stress can help people connect and strengthen close relationships
- why your brain is built to learn from stress,
- and how to increase its ability to learn from challenging experiences
McGonigal’s TED talk on the subject has already received more than 7 million views. Her message resonates with people who know they can’t eliminate the stress in their lives and want to learn to take advantage of it. The Upside of Stress is not a guide to getting rid of stress, but a guide to getting better at stress, by understanding it, embracing it, and using it.
In der Mediathek 613.86 MCG
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Everyone knows that timing is everything. But we don't know much about timing itself. Our lives are a never-ending stream of "when" decisions: when to start a business, schedule a class, get serious about a person. Yet we make those decisions based on intuition and guesswork.
Timing, it's often assumed, is an art. In When: The Scientific Secrets of Perfect Timing, Pink shows that timing is really a science.
Drawing on a rich trove of research from psychology, biology, and economics, Pink reveals how best to live, work, and succeed. How can we use the hidden patterns of the day to build the ideal schedule? Why do certain breaks dramatically improve student test scores? How can we turn a stumbling beginning into a fresh start? Why should we avoid going to the hospital in the afternoon? Why is singing in time with other people as good for you as exercise? And what is the ideal time to quit a job, switch careers, or get married?
In When, Pink distills cutting-edge research and data on timing and synthesizes them into a fascinating, readable narrative packed with irresistible stories and practical takeaways that give readers compelling insights into how we can live richer, more engaged lives.
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Stories of Practice: Tourism Policy and Planning / Edited By Dianne Dredge, John Jenkins
August 2018
Online-Zugang beschränkt auf HES-SO